Before and After Inspiration

Ever hear the infamous words: ‘same thing as last time…’? 

Ever wonder: ‘what was last time…?!?!?!’ 

Now you can keep the hair history of all your clients, right in the Stylez app.
You’ll know exactly what look they had, and if they’re unwilling to try a new look this time, you can recreate the same look that they remember you for.

Plus…you can share them through your social media networks to promote yourself, like Facebook, Instagram and Twitter.

Continue reading “Before and After Inspiration” »

The Italian Job . . . ;)

We recently lead another exciting seminar and hands-on course in Italy, fresh off our amazing Freedom production in gorgeous Brazil. So although it was a chilly February, we arrived with glowing energy so it felt like spring was in the air. We brought our new collection, Freedom, and those wonderful feelings with us to Ravenna Italy to work with Ribo, one of our great distribution partners in Italy that we have worked with each spring and fall for ten years now! At Ribo, they sell professional hair products for some great brands, including, JOICO, Kevin Murphy and PRIVA.

Palle and I were joined on-stage by Luca, one of our Italian colleagues and Artistic Team members. Sunday’s seminar show was for 200 hairdressers and we did 12 different men’s and women’s looks from the Freedom collection.

Monday was a more in-depth, hands-on class together with 20 hairdressers. It went great and we are always happy to see so many happy models and hairdressers . It is so inspiring to share what we love with others because we always seem to get more in return that way. We are always happy to work for Fabrizio and Company at Ribo in Italy.

To see the looks from Brazil, look at FREEDOM under the COLLECTIONS screen in our Stylez app, or click the link to see the digital lookbook. Freedom Lookbook link….

Thank you for reading, and we hope to see you at some seminars soon ;)

Continue reading “The Italian Job . . . ;)” »

By |March 22nd, 2016|blog, Fashion Shows, For Hairstylists|0 Comments

To the man who started it all…Happy birthday!

The entire Hair Construction Team (#TeamHC) would like to wish a big, huge, sexy, sloppy HAPPY BIRTHDAY to one Mr. Palle Freese!!!

For longer than he will admit, Palle has dedicated his life and career to building #TeamHC into what it is today, which is an amazing group of great people who do #KickassHair!

As a former Artistic Director of big brands like Joico and American Crew, Palle quickly realized that hair education was really missing simple documentation, something hairdressers could later reference and review what they saw on stage or in classes and seminars. He knew that creating the documentation, what we now call hairstyle recipes, would be a key ingredient to help improve and spread great hairdressing across the industry and the globe. It is this mission Palle has worked hard for and has achieved so much.

Fast forward over 10 years later and what do you get?!?! You get a #kickass Hair Construction International Artistic Team of 40 top stylists from 10 different countries. You get a #kickass team who works on stage for many of the leading brands in the world, including Wella, Keune, Sebastian, Reuzel, Macadamia, and many others. You get 28 #kickass collections of instructional books, videos and #hairstylerecipes, all created with the same principle of helping ALL hairdressers do #kickass hair.

We are now coming off of our biggest and most fun production yet, and we at #TeamHC are full of enthusiasm and excitement for what we have in store for all you #HairPeople over the next few months. None of this would have been possible without the determination, fortitude, courage, creativity, craziness and hard work of Palle…and of course…all the amazing hairdressers who have contributed to the team along the way. Collaboration is the secret ingredient that Palle has always been able to instill in hairdressers. It is his unique ability to find and lead HC Artistic Directors to put their self interest to the side and collaborate with others, to put their own name to the side to keep the focus on what matters the most, THE HAIRDRESSER!!!

Whether he is playing piano and signing karaoke with Morten to lighten the mood, or editing pics and video with Michael and Frederik for two weeks straight, Palle always brings great energy and a positive spirit that keeps the entire artistic team coming back to our retreats for more every six months. It is truly incredible.


Last but not least…we all recognize and thank Jane, Palle’s lovely wife who probably deserves all of the credit, but since it is his birthday, we are happy to let Palle get some credit for today ;).

Palle and The HC Team has achieved so much, but as he said recently in Brazil, ‘We are just getting started…’!!!

Hugs, love and kisses from all of us Hair Constructors to you, Palle.

Happy birthday…and thank you!!! Continue reading “To the man who started it all…Happy birthday!” »

By |January 30th, 2016|Lifestyle, Stylist Spotlight|0 Comments

The best event in the history of hair!!! ;)

We just concluded our newest production in Canoa Quebrada, Brazil, and it was incredible!!! It is something we will never forget and are excited to share it with you in early February.

We had 39 attendees from many seven countries and over three days of shooting, we created 40 looks on 25 models. This was the biggest education production in the hair biz. Along with many cuts, colors and styles, we were able to create some great textured haircut techniques and many date night long hair stylings.

We now begin post-production on the 7,000 photos we took with our two photographers: Michael Dam Hansen and Galba Sandras. Frederik Riis also has 40 educational videos to edit. Those images and videos will be cropped, edited and organized before the book printing begins on January 30th.

The models were absolutely incredible, both in beauty and patience. They blended well with the locations we shot at, which included sand dunes, the iconic Freedom Bar, dingy alley ways, luxurious houses and 5-star hotels.

Oh…we also had a little fun! We spent an afternoon at Freedom Bar, a full day of buggy rides in the sand dunes, a beach excursion up the coast, and one finale party at Pousada Casa da Mara, the hotel we took over for one whole week! This was one production that we will never forget.
***Follow along on Facebook and Instagram  for the collection’s official release in early February ***

Final tally:

3 days
39 team members
7,000 photos
25 models
45 looks
40 instructional videos
1,000 Skol beers & 1 Million Capirinha’s ;)
And of course, only 13 mosquito bites!

Thank you to all of you who made this possible, including our amazing team, our three incredible hosts, Rosa, Andrea and Marco, and to Palle Freese for pushing everyone through the three days of shooting. As always, it was a huge team effort and the results will speak for themselves!

***Follow along on Facebook and Instagram  for the collection’s official release in early February ***





Continue reading “The best event in the history of hair!!! ;)” »

By |January 17th, 2016|For Hairstylists, Models, Photoshoot|0 Comments

Our next production in Brazil ;)

Our amazing Hair Construction Artistic Team will all join together in Canoa Quebrada, Brazil from January 5th to the 12th to create our next bi-annual photo and video shoot collection for you hairdressers.

Canoa Quebrada is the most amazing little beach town we have ever scouted. It has everything to make a great shoot: wonderful scenery, beautiful lighting, gorgeous models & incredible people.

We will be shooting on the beach, along some red cliffs, in the white-sand dunes, on the city streets and also in the studio. Did I mention they have gorgeous models? ;)

Brazil is perfect to help us achieve our three unique goals for this shoot:

Create some relevant and trendy looks, as always,
Create many more longhair styling videos, and
Increase our collection for textured hair.

We are happy to share this with some amazing partners we are working with for this shoot, including Model Launcher, Lybethras Swimwear, and Muche & Muchette.

Model Launcher (click here to see their site…)
Not only are they providing their Brazilian makeup artists for us, but they also did a global competition to find an upcoming Top Model that they are flying to our production. The winning model will be featured in our Stylez app and do a few looks to help build her portfolio and experience.

Muche & Muchette (click here to see their site…)
Sexy, bohemian flair is what Muche et Muchette fashion is about. The brand is chic, effortless and sexy, and is founded by two longtime friends who share the same name, Muriel. They inhabit class and style from their French roots but they express it in a chic and sexy way that makes all women look their best.

Lybethras (click here to see their site…)
Lybethras bikinis radiate natural sexiness like no other bikini at the beach or pool. Swimsuit fashion is strong in our Brazilian way of life since Brazilians take great pride in their appeance and love to show off thier outfits and bodies, especially at the beach!  All of Lybethras suits are special and unique and will make you beautifull in the beach and in your beach parties all over the world Continue reading “Our next production in Brazil ;)” »

By |December 27th, 2015|Celebrity Looks, For Hairstylists, Hair Salon, Models, Photoshoot|0 Comments

5 Ways to Make More $$$ This Holiday Season in Your Salon!

The holidays are a time when clients are willing to spend more money than usual to look their best.
Service and quality are always the key to a successful business, so this year, you can use these ideas to WOW your clients. We’ve come up with 5 simple ways to see bigger profits and happier customers so your salon can make the most out of this holiday season.

1. Give a Killer Consultation!
It doesn’t matter if your client is new or has been coming to you for ten years; always start your service with a consultation! This establishes an instant bond between you and the client. Even if your client tells you to do their hair “just like last time”, spoil them with your knowledge of current trends and suggest a few minor changes for them to experience. This way they know that YOU are the expert. They will respect you as the expert and take your service to the next level!

Stylez, the hair app, makes this even easier for you. Everything is organized expertly, so it takes you no time to show your clients new and exciting hairstyles that you can personalize to their specifications. Everyone loves to feel special, and with this extra five minutes you can create a memorable experience!

2. Take Before/After Photos with Your Clients!
Using the Stylez app, create a before and after experience for your client. Not only will this show off the excellent service you provided, but it will make your client feel even more special! The Stylez app helps you organize all of these photos into a personalized client style history, making it easier than ever to see just the styles your clients enjoy.

3. Be Ready to Give Them the Exact Look They Want!
Go the extra mile in preparation by asking your clients to send their request ahead of time or bring pictures with them to the appointment. This will allow you to really hone in on the style they want and understand exactly how to provide that service for them. If you get a walk-in client, offer them a free conditioning treatment and spend a few minutes watching the educational video in the Stylez app. This will let them choose from over 400 hairstyles and pick the look that’s right for them.
With the Stylez app, you can recreate a look for your client any time they need it. Using this hairstyle “recipe” makes your work fabulous and consistent, while filling your customers with confidence in your abilities.

4. Get Your Client’s Friends Involved!
When you make a before and after picture of your work with the Stylez app, you can post it to any of your social media accounts, and have your client do the same! Selfies are always a hit, and by connecting with your client’s friends, they’ll be able to see the great work you provide and they’ll come running to you the next time they need a new style or color.

5. Send Personalized Reminders with the Stylez App
Did you know 60% of your clients don’t visit as often as they would like to? Sometimes they can’t fit it into their busy schedules, but more often it’s because they can’t decide on a great new style! Rather than cutting your prices in half with coupons, send personalized reminders and suggestions via the Stylez app. The Stylez app presents a fantastic “suggestion” feature, allowing you to contact your clients directly with styles, colors, and updos they’ll adore! Who wouldn’t love to get a personalized, thoughtful message like this?
“Hi Ann, I found a style I think you would LOVE! Check it out and let me know if you’d like it before the holidays!”

That’s it! Just five steps, and your clients will be coming back to you over and over. By providing great work and outstanding customer service, you can build your business and ensure the loyalty of your clients for years to come.

HAPPY HOLIDAYS from our team to yours!!!! Continue reading “5 Ways to Make More $$$ This Holiday Season in Your Salon!” »

By |December 15th, 2015|For Hairstylists, Hair Salon|0 Comments

Model Competition: Free trip to Brazil for a photoshoot w/

I’m so excited to announce that we’ll be working with the amazing Model Launcher for our next production! The aspiring model who wins this competition gets an all-expenses paid trip to Brazil to be a featured model for our next production! You’ll also be featured in the award-winning Stylez app.
See the Stylez app here…

Model Launcher’s goal is to help aspiring models gain the experience they need to succeed, as well as build a portfolio and get published by national magazines. This competition’s winner will be flown – all expenses paid – to participate in our million-dollar photo and video shoot. And best of all, it could be YOU!
See here…
As you know, we are the largest production company in the global hair business; this means you will be receiving a sumptuous $1,000 hair-do, dressed in glamorous clothing and made up in ML Miami’s award-winning cosmetics. For your lavish photo shoot, you’ll find yourself everywhere from exotic, sandy beaches to bustling city streets to a world-class photo studio! Now doesn’t that sound breathtaking?

You’ll be seen by millions of people:
The final images will be published in ten thousand fashion books printed for distribution in Brazil, Europe, and the U.S., where they’ll be seen by hundreds of thousands of people. Additionally, your images will be displayed across our digital platforms to both hairdressers and consumers, meaning your look will be featured to millions of fashion-conscious people.

And let’s not forget, your hair and makeup will be AMAZINGGGG!
See the Stylez app here…

Don’t wait! If you or anyone you know would like to enter, be sure to send them over to this blog and they can upload their pic on Model Launcher’s website. Who knows … maybe they’ll be the next superstar in the Stylez app!

Thank you for reading! Continue reading “Model Competition: Free trip to Brazil for a photoshoot w/” »

By |December 5th, 2015|Fashion Shows, Models, Photoshoot|0 Comments

Want to do a photoshoot in Brazil? You can!

Our next collection will be created in a gorgeous town in Brazil call Canoa Quebrada. If you would like to participate in our photo and video shoot, this is your chance!

All you have to do is become a member by December 12th and you get 3 things:

1. Entered into the lottery for an all expenses paid trip to Brazil, worth $3,000,
2. The book we make in Brazil, worth $150, will be mailed to you for FREE, right when it is printed,
3. Your HC Account includes 400 instructional videos; hairstyle recipes, and you are featured in our Stylez app to better engage with clients, all for only $25 per month.

Click here….to join and become a full member. There is no setup fee, no contract, you can cancel anytime.
Click here…to sign up.

*********Click here…. to see a short video of Brazil, showing where we will do the production
*********Click here…. to see a backstage video of a recent production, something YOU can be part of.

All your expenses will be covered, including airfare, hotel, transportation, food, and you’ll have a private driver from the Fortaleza airport to the hotel in Canoa Quebrada.

Email or call with any questions:
[email protected]

Thank you for reading, and thank you for signing up with us. Our goal is to help hairdressers succeed, so if we can do anything for any of you, please tell us!

Thank you,
Cory and the HC Team! Continue reading “Want to do a photoshoot in Brazil? You can!” »

By |November 25th, 2015|Uncategorized|0 Comments

Stylist Spotlight: Robert Edick

While preparing for an interview with Robert Edick, artistic director of Hair Construction, I came across a post on his Facebook, where Robert wrote about his interaction with a client. What really caught my attention was that Robert mentioned, at the end of her haircut the client was crying. So I proceeded to read the post and was surprised by what Robert wrote. He had  a client who was turning 70. After waiting 5 years mourning the loss of her late husband, she decided to get a haircut. So Robert does his magic on the client, and after the haircut he hands her glasses so she could see the work. With tears in her eyes, she say  “It kinda pisses me off that I had to wait so damn long for a great haircut.” I think we can all agree, no one should ever have to wait to get a damn great haircut.

How does Robert find success in his work and business? Well, behind many successful hairdressers is the work and dedication of Hair Construction. Hair Construction is the world’s largest independent education team in the hair industry. The team consists of a group of top 40 stylists from 10 countries, who come together twice a year to create instructional books and video for hairdressers. The collection shows innovative ways to create new and fresh looks for clients. Robert Edick shares his perspective on how Hair Construction is helping both new and pro hairdressers continue to find success by utilizing this amazing educational program.
How did you get started in this industry ? – I started cutting hair at a young age, around Junior High. I started with cutting my friends hair. When I was in the air force for 7 years, I used to cut all the GI’s hair. After I was out, I used the GI Bill to go to cosmetology school to further pursue this career and I’ve been in the industry for over 15 years now!
What is your role as an artistic director of Hair Construction? – The role is to collaborate ideas with other artistic directors. We talk about what’s going with the latest fashion, trends and textures of the hair. We create two collections a year to help hairdressers keep current with fresh new hair styling ideas, and always provide them the recipe so they can create the look themselves.
Why do you think Hair Construction is important for young & professional stylists? – Hair construction does a really good job teaching pre-sectioning of the style based on the client’s head shape. It’s extremely important for stylists to understand the head shape, because it’s basically a canvas for them. We are here to teach and show the right and effective ways to do any cut and style.
What do you love most about being a stylist? – Servicing the client and making the client feel special every single time.
Where do you draw your inspiration? – By collaborating with other artistic directors and using the Hair Construction techniques every time. It’s always exciting to see what we will come up with next.
Favorite hair trend right now… – The undercut is the biggest trend right now. I would say it started getting popular the last two years. The undercut involves a lot of different texturizing techniques to soften the shape, and Hair Construction does an amazing job explaining and demonstrating how the cut can be achieved. Chrysalis – 07 is a classis, but Revolver – 08 is a bit more edgy!

What is one hair product that you cannot live without? – AlfaParf Semi Di Lino Diamante Cristalli Liquidi Illuminating Serum, it’s a very nice serum that leaves the hair shiny and bouncy.
What has been the most exciting aspect of owning your own salon? The most difficult. – I love the aspect of being in charge of marketing, interacting with clients and managing day to day operations of the business. The only difficulty I face is sometimes we have to go against big companies. But, we noticed that referrals is the key to survive and thrive in this industry.
Finish this sentence for me: Hair Construction is… – Family. Hair Construction allows me to be with wonderful, talented and like minded people.
Hairdressers can join on the Hair Construction website and pay only $25 per month to gain access to the entire collection of 400 instructional videos and hairstyle recipes. Hair Construction also promotes stylists to clients through the Stylez app. Known also as the app for hair, Stylez allows clients can save their hair fashion history in the app, take and save before/after photos, find and share hairstyles, all in one app.
To learn more about Hair Construction, click here.
Download the one and only HAIR APP today, Stylez .

Continue reading “Stylist Spotlight: Robert Edick” »

By |November 20th, 2015|For Hairstylists, Hair Salon, Uncategorized|0 Comments

All Things STYLEZ

Different Ways To Use The Stylez App
As we continue to grow our network of only THE BEST salons in Miami, more and more people are downloading our Stylez app.

Yes, the main benefit of our app is that clients can browse hot hairstyles and find amazing salons nearby that can give them THE BEST haircut. But the Stylez app can be used more than once a month when it’s time to book the next appointment. So let’s break it down…
Poll Your Friends
If you’re anything like me, you think about changing your look more than you actually do it. For example, I’ve been wanting to put some red in my hair for almost three years and finally took the plunge a month ago. But for three years I poured over pictures and talked about red hair before actually doing it.

Use the STYLEZ app to make moves faster. When you find a style you might like to try, share it on your favorite social platform, and ask your friends to weigh in! You can share multiple styles and get your friends to vote on which one they think will look best, because sometimes, it’s easier to make a change when you know you’ve got some support.

Nudge With Love
Do you have a friend that is in serious need of a makeover? How about that friend from college who’s still rocking The Rachel since 1999? Search Stylez for a style you think will give them more edge, and then share it with them on social media or through email. It’s thoughtful and a nice way to let them know it’s time for a change.

Update Mom
With Mother’s Day coming up, it’s always a question of what to get Mom this year that you haven’t already done in the past. Why not shower Mom with love and a new, updated style? Show her how to download the app (you know the saying.. can’t teach an old dog new tricks!) and browse Stylez together. This way you are bonding, and able to point out new looks and say, “Ooo Mom you would look so fresh in this!” Take it one step further and help her book an appointment using the SALON FINDER in the app, and pay for her new ‘doo ahead of time.

Because sometimes, when it comes to trending hairstyles, Mama doesn’t know best.
Not digging BAE’s haircut much these days? Take some time to share different styles from the app and ask your boo what they think of each style. This way you can learn a little bit more about what styles they’d be open to, and when it comes time to make a change, you can make a friendly suggestion to the hairstylist :) Continue reading “All Things STYLEZ” »

By |April 12th, 2015|Lifestyle|551 Comments